" " below will be called: "THIS SITE" 
" EU Regulation 2016/679 " below will be called: "GDPR" 
" AETHRA Sistemas Automotivos S.A." below will be called: "OWNER" 


The protection of your privacy is one of our main objectives. 

We commit ourselves constantly and in this document we describe our privacy policy, indicating how your personal information is handled when you use our services and to allow you to give consent to the processing of your personal data expressed and aware in the sections of THIS SITE where it is requested to provide personal data. 

For this, the contents and services offered on the PRESENT SITE are provided only to those who explicitly request it, and in the various sections of the WEBSITE (where we collect personal data) specific information is published pursuant to art. 13 of the GDPR for its inspection before the provision of the requested data.



Av. Centauro, 234 - Jardim Riacho das Pedras
CEP:32.242-000 - Contagem - MG - Brazil


It is declared that the HOLDER applies the GDPR and provides for the protection of persons and other subjects regarding the processing of personal data. According to the law, the processing carried out by the WEBSITE will be based on the principles of lawfulness, correctness, transparency, purpose limitation and retention, data minimization, accuracy, integrity and confidentiality . 




By "processing personal data" we mean any operation or set of operations, performed with or without the aid of automated processes and applied to personal data or sets of personal data, such as collection, registration, organization, structuring, the conservation, adaptation or modification, extraction, consultation, use, communication by transmission, dissemination or any other form of making available, comparison or interconnection, limitation, deletion or destruction (Article 4.2 of the GDPR). 

We inform you that the personal data object of treatment will be constituted - also according to its decisions on how to use the services of the PRESENT SITE - by an identifier such as the name, the email address, the telephone number or other identification number, data relating to the location and other data suitable to make it identified / identifiable, depending on the type of services requested (hereinafter only "PERSONAL DATA"). The OWNER here does not collect any particular categories of data (religion, political affiliation, state of health, etc.). 

The categories of PERSONAL DATA processed through THIS SITE are the following:

Data provided voluntarily by the interested party

In the use of particular areas of the WEBSITE, it may be possible to process PERSONAL DATA voluntarily left by you in order to be contacted and / or obtain a service in exchange, such as: request for information, personalized offers, insertion in the newsletter, purchase of products or services .

Navigation data

The computer systems and software procedures used to operate the PRESENT SITE acquire, during their normal operation, some PERSONAL DATA whose transmission is implicit in the use of Internet communication protocols. This is information that is not collected to be associated with identified interested parties, but which by their very nature could, through processing and association with data held by third parties, allow users to be identified. This category of data includes the IP addresses or domain names of the computers used by users who connect to the WEBSITE, the addresses in URI (Uniform Resource Identifier) ??notation of the requested resources, the time of the request, the method used in submitting the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (success, error, etc.) and other parameters relating to the operating system and the user's computer environment . These data are used for the sole purpose of obtaining anonymous statistical information on the use of THIS SITE and to check its correct functioning, to identify anomalies and / or abuses, and are deleted immediately after processing. The data could be used to ascertain responsibility in case of hypothetical computer crimes against the site or third parties: except for this possibility, the data on web contacts do not persist for more than fourteen days, unless requested by 'user.


As is customary on all websites, this site also uses cookies, small text files that allow you to store information on visitor preferences, to improve the functionality of the site, to simplify navigation by automating the procedures (eg. Login, site language) and for the analysis of the use of the site.


Cookies (literally "cookies") are small text files that store different types of information about the user who is visiting a website, such as its location, the device from which it connects (PC, smartphone, tablet ..), the browser that uses it, its authentication data, browsing preferences, etc ... but can also store data on its habits and personal choices: the latter information that can be used afterwards to track a profile of the individual consumer. 

More specifically, two macrocategories of cookies are distinguished: 

"Technical" cookies 
strictly necessary for the functioning and use of the web service, they are used to collect information in aggregate form on site visits. Among these we have:
  • navigation cookies (or session cookies)
  • authentication cookies (for example, user input and password)
  • personalization cookies (for example, related to saving preferences activities)
  • functionality cookies (for example, saving the shopping cart or language / currency preferences)
  • analytics cookies (ie statistical, considered technical if used by the manager to collect data in aggregate form (= without collecting IP addresses), the number of users and how they visit the site)
  • cookie flash player (if they do not exceed the duration of the session)

etc ...

"Profiling" cookies 
serve to outline the user's profile and send targeted advertising, such as:

  • first or third party advertising profiling cookies;
  • retargeting cookies;
  • social network cookies;
  • statistical cookies managed completely by third parties (except: analytics cookies installed directly on the server of the first part or of their server farm without third party interactions, such as Piwik; third-party cookies, but anonymous, or in relation to which the third party can not access the disaggregated analytics data at the IP level).

Browsing in the WEBSITE will be downloaded cookies called "technical" , necessary for the use of the site: in particular, the user gives consent to the installation of this type of cookie simply continuing browsing the site, with the selection of a link or a ' scroll action on the page itself (or by confirming the brief information provided in the banner when accessing the site for the first time). 

Browsing the WEBSITE will also be downloaded third-party cookies , linked to other websites that may be consulted by the user through links: browsing the site will, in fact, be redirected to functions of other sites, which in turn use cookies and for the what the relevant policy will do. Eg: 

Google Maps : where there are interactive maps provided by Google on the pages of this site, we inform you that Google may install cookies to detect information and preferences related to this service. For more information see the privacy policy of Google . 

Google plus : where there are contents published on GooglePlus, we inform you that Google Plus may install cookies to detect preferences on the use of this service. For more information see the privacy policy of Google and Google plus . 

YouTube : where there are videos published on Youtube, we inform you that Youtube may install cookies to detect preferences on the use of this service.For more information, see the YouTube privacy policy . 

Facebook : where there are multimedia content published on Facebook, we inform that Facebook may install cookies to detect preferences on the use of this service. For more information see the privacy policy of Facebook . 

Twitter : where there are tweets (widgets) published on Twitter, we inform you that Twitter may install cookies to detect preferences on the use of this service. For more information, see the privacy policy of Twitter . 

Linkedin : where there are contents published on Linkedin, we inform that Linkedin may install cookies to detect preferences on the use of this service.For more information, see the Linkedin privacy policy . 

The same applies to any other links to third-party sites, to which the related policies will refer. 

Browsing the WEBSITE will also download Google Analytics cookies , exclusively for statistical purposes. The cookies in question collect information in aggregate form in order to monitor and analyze access to the pages of the site: the information generated by the cookie on the use of the website are communicated to Google Inc. For more information, please refer to the privacy policy of Google Inc. 

Browsing in the WEBSITE will be sent information to Facebook through the corresponding PIXEL TAG or through the pixel of conversion of Facebook conversions : it is a JavaScript code that inserts a 1 × 1 pixel image almost invisible in the PRESENT SITE, which sends a message to Facebook when someone visits a page or performs an action. When a visitor loads the page in question, the code tells Facebook that a conversion has been made: in this way, Facebook compares the conversion event with the group of people who viewed and / or clicked on the listing, allowing owner of the site to use useful information to determine the return of his advertising investment. Conversion tracking also helps to show ads to people who may be converting to Facebook. For more information see the privacy policy of Facebook . 

All cookies used in THIS SITE do not allow the acquisition of personal data of the user and can not retrieve any other data from the user's hard drive or transmit computer viruses or take possession of the e-mail address of the user. user. 

By browsing the WEBSITE you are consenting to the use of cookies in accordance with this Policy , remembering that cookies stored on your device's hard disk can be deleted at any time. If you do not consent to the use of cookies in this way, you may decide not to use our site or disable the use of cookies, following the instructions provided by each browser: Internet Explorer , Chrome , Firefox , Opera , Safari , etc ... remember, however, that setting the browser by disabling cookies could affect your browsing experience on websites.


The processing we intend to carry out, with your specific consent (if necessary), has the following purposes:

  • Improve navigation on the site : allow browsing, consultation and viewing information material in the WEBSITE, as well as improve your browsing experience in THIS SITE.
  • Obligations of the law : comply with legal, accounting and tax obligations to which the HOLDER is subject, representing this a legitimate treatment of PERSONAL DATA (pursuant to Article 6.1 (c) of the GDPR).
  • Responding to requests for information : respond to requests for information, which we will receive via e-mail, telephone or chat, or through a specific form, on services and solutions proposed on THIS SITE.
  • Sending newsletters : by expressly agreeing to the Newsletter service, you agree that the e-mail address and other personal data you have provided to us voluntarily (upon completing the registration form) are processed in order to transmit them periodically the Newsletter and any other personalized service to which you will subscribe, as well as to improve the effectiveness of the advertising campaigns associated with our services. By subscribing to the newsletter, you will periodically send e-mails containing: update on the news of THIS SITE (new services, etc.), useful information for your business, new business or partner company of the OWNER, commercial offers of products and services offered by HOLDER. Once subscribed to the newsletter, you can cancel your subscription at any time, making a specific request through the mechanism proposed in the footer of the email received.
  • Marketing purposes : carry out direct marketing via e-mail ( soft spam ) for services similar to those you have signed or purchased, for the pursuit of the legitimate interest of the OWNER to promote products or services that you may reasonably be interested in. This unless you have opposed this treatment initially or on subsequent communications. We remind you that the processing performed for e-mail marketing purposes on products or services similar to those purchased by you is based on the legitimate interest of the HOLDER (ref. f) of the GDPR) to promote its products or services in a context in which the interested party can reasonably expect this type of treatment, which he can also oppose at any time. In fact, if you wish to oppose the processing of your data for marketing purposes, you can do so at any time through the mechanism proposed in the footer of commercial email or by sending a request to the email of the HOLDER.
  • Statistical purposes and market research : developing studies, research, market statistics; send advertising material, information, commercial information or surveys to improve the service ( "customer satisfaction" ) via e-mail or text message, and / or through the use of the telephone with operator and / or through the official pages of the WEBSITE or on social networks or other official channels of the OWNER.
  • Fraudulent conduct:: for exclusive purposes of security and prevention of fraudulent conduct, the OWNER implements an automatic control system that involves the detection and analysis of user behavior on the site, associated with the processing of PERSONAL DATA including the IP address. The consequences of this treatment are that if a person attempts to engage in fraudulent conduct on THIS SITE (for example to benefit several times of the same promotion without having the right) the HOLDER reserves the right to exclude this subject from the promotion or to adopt any another appropriate measure for its protection. This treatment is also based on the legitimate interest of the HOLDER to detect frauds and frauds committed against him (see Recital (47) of the GDPR, Article 6.1 (f) of the GDPR).
  • Communication to third parties : only with reference to certain services, the data may be processed for purposes of communication to third parties for their marketing purposes of third parties, ie to provide information and / or make offers on products, services or initiatives offered or promoted by other companies of the OWNER and / or its affiliates and / or subsidiaries, and / or by other business partners and outsourcers acting as independent data controllers.

The provision of its PERSONAL DATA for the purposes of processing performed for purposes based on the issuance of its consent (pursuant to Article 6.1 (a) of the GDPR) is entirely optional and does not affect the use of the other services of THIS SITE


Your PERSONAL DATA may be processed by electronic means with restricted access to persons in charge and authorized by the OWNER, who has prepared all the IT security measures necessary to minimize the risk of privacy violation by third parties, and is in every moment ready to adopt the security measures that prove indispensable. 

Your PERSONAL DATA may be shared, for the "Treatment Purposes" listed above, with:

  • Subjects that typically act as data controllers , that is: people, companies or professional firms that provide assistance and advice to the OWNER in management, accounting, administrative, legal, tax, financial and credit recovery with regard to the provision of services; as well as people, companies or professional firms that provide professional assistance and consultancy services and / or to support the provision of the services offered in THIS SITE . The complete list of data controllers is kept at the headquarters of the DATA CONTROLLER and you can request an updated copy at any time by sending a request to the OWNER's email address.
  • Subjects who perform activities necessary for the services offered by the OWNER, or subjects with whom it is necessary to interact for the provision of services, or delegated to perform technical maintenance activities (including maintenance of network equipment and electronic communications networks), or companies of the group or connected to the OWNER (Italian or foreign) who carry out administrative or statistical purposes (collectively " Recipients ")
  • Persons authorized by the OWNER to process PERSONAL DATA required to perform activities strictly related to the provision of services, who are committed to confidentiality or have an appropriate legal obligation of confidentiality, such as employees of the OWNER;
  • Business partners for their own purposes, autonomous and distinct, of commercial information and market research, and only if you have given a specific consent.
  • Subjects, entities or authorities to whom it is mandatory to communicate their PERSONAL DATA under the provisions of law or orders of the authorities (for example, requests by the judicial authorities in the course of criminal investigations);


Some of its PERSONAL DATA are shared with Recipients that could be found outside the European Economic Area. The OWNER ensures that the processing of his PERSONAL DATA by these Recipients takes place in compliance with the GDPR. Indeed, transfers can be based on an adequacy decision or on the Standard Contractual Clauses approved by the European Commission. 

More information is available from the OWNER, in particular to find out which treatments involve the transfer of the data in question outside the European Economic Area. Given that this transfer is necessary for its use of the service, according to the current privacy legislation, is justified under Article. 44 and following of Chapter V of the GDPR.


PERSONAL DATA processed for the purposes described above will be kept for the time strictly necessary to achieve those same purposes. In any case, since these are treatments carried out for the provision of services, the OWNER will treat PERSONAL DATA up to the time allowed by Italian law to protect its interests (Article 2946 of the Italian Civil Code). 

PERSONAL DATA processed for the purposes of "Obligation to Act" will be retained until the time required by the specific obligation or applicable law. 

For the purposes of "Direct Marketing" or "Statistics", your PERSONAL DATA will be processed until the revocation of your consent or until 3 years after you have ceased to be a CLIENT's account or have simply registered on THIS SITE and not have made any purchase of products or services. 

In any case, the HOLDER may retain its PERSONAL DATA up to the time allowed by Italian law to protect its own interests (Art. 2947 (1) (3) cc).Further information regarding the retention period of the data and the criteria used to determine this period may be requested by email to the OWNER.


You have the right to ask the DATA CONTROLLER, at any time, access to his PERSONAL DATA (according to Article 15 of the GDPR), the correction (according to Article 16 of the GDPR), the cancellation of the same (according to Article 17 of the GDPR), the limitation of processing (according to Article 18 of the GDPR) or to oppose their treatment in the cases provided for by Article 21 of the GDPR, as well as obtaining data in a structured format, commonly used and readable by automatic device. that concern it ("portability" according to Article 20 of the GDPR). All requests can be addressed by writing an email to the OWNER, using the address indicated at the beginning of this document. 

In any case, you are always entitled to lodge a complaint with the competent supervisory authority ( Guarantor for the Protection of Personal Data ), pursuant to art. 77 of the GDPR, if it considers that the processing of its PERSONAL DATA is contrary to the law in force.


This PRIVACY POLICY is in force since May 21st 2018. The HOLDER reserves the right to modify or simply update its content, in part or completely, also due to changes in the applicable legislation. If the modifications to the present Policy regard substantial changes in the treatments or may have a significant impact on the interested parties anyway, the OWNER will take care to properly notify the interested parties.

Av. Centauro 234, Jardim Riacho das Pedras
32.242-000, Contagem, MG
Tel. +55 31 3045-9199